NoFunnyStuff

Bad product copy reaches customers before you see it.

AI bulk editing creates mistakes fast. Manual review does not scale with a growing catalog.

Your standards, checked automatically.

NoFunnyStuff automatically checks product descriptions against your rules and flags the ones that need attention.

Ready for review

Contact for a free trial

Inside NoFunnyStuff

NoFunnyStuff evaluation for Everyday Cotton Tote: failed, 0 out of 10. Rule: include care and material instructions. The explanation says the description mentions cotton canvas but does not provide care instructions.
A saved description is flagged for missing care instructions. View full-size evaluation

A second pair of eyes for every product update.

  1. Set your standards

    Add the rules your product descriptions need to meet, from brand voice to required details.

  2. Save a product

    When you create or update a product in Shopify, NoFunnyStuff automatically checks the description against your standards.

  3. Review the results

    See which products pass or fail, with clear explanations of what needs attention.

Make your standards specific.

Create rules that match your brand and products. Here are a few examples:

Brand voice
"Use clear, direct language.
Avoid exaggerated claims."
Required details
"Include materials and care instructions."
Unsupported claims
"Flag absolute promises such as guaranteed results."

FAQ

What is NoFunnyStuff?

NoFunnyStuff is a Shopify app that evaluates saved product descriptions against your content rules. It returns scores, pass/fail results, and explanations so you can review descriptions that need attention.

Does it work with AI-written descriptions?

Yes. NoFunnyStuff checks the saved description, whether it was written by AI, a supplier, an agency, or your team. It evaluates the text against your rules; it does not detect who or what wrote it.

When are descriptions checked?

Checks are triggered after a product is created or updated in Shopify, with evaluation rules enabled and an active app subscription. NoFunnyStuff reads the latest saved description. It does not perform a historical full-catalog scan.

Does it rewrite or block publication?

No. NoFunnyStuff reports evaluation results after content is saved. It does not rewrite descriptions or block publication. Your team reviews the feedback and makes changes in Shopify. AI evaluations can make mistakes and do not certify legal compliance.

Contact for a free trial

Tell us about your store and the copy you want to check.